|Agência||Rothco, part of Accenture Interactive|
|Anunciante||The times\News UK & Ireland|
|Marca||The times\News UK & Ireland|
|Sector Empresarial||Meios de comunicação, publicidade, edição e produção|
|História||When JFK was assassinated in 1963 he was on his way to give an important speech at the Dallas Trade Mart. Now, 100 years after his birth, he finally gets to make it. The Dallas Trade Mart Speech is a world first: an AI audio speech based on data from hundreds of archive recordings of JFK speeches.The technique involves splicing together tiny phonetic fragments of speech, around 250,000 individual segments, to allow JFK to finally deliver the best speech never heard. The Times: Find your voice.|
|Tipo de Mídia||Case Study|
|Director executivo criativo||Alan Kelly|
|Director criativo||Ste Rogers|
|Produtor da agência||Jenna Plant|
|Creative Producer||Alan Byrnes|
|Creative Strategist||Paul Hughes|
|Chief Executive Officer (CEO)||Patrick Hickey|
|Public Relations||Jill Byrne|
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