Babyshop - "Al Umobuwah - Rename “Parenthood”"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirados Árabes Unidos

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Titulo	Al Umobuwah - Rename “Parenthood”
Agência	FP7/DXB - McCann Worldgroup
Campanha	Al Umobuwah
Anunciante	Landmark Group
Marca	Babyshop
Data da primeira Transmissão/Publicação	2018 / 3
Sector Empresarial	Drogarias, lojas especializadas
História	Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood".
Tipo de Mídia	Interatividade
Comprimento	111 seconds
Brand Team	Ruban Shanmugarajah
Brand Team	Deepak Mahnot
Brand Team	Mitin Chakraborty
Brand Team	Dina Barakat
Equipa criativa	Tahaab Rais
Equipa criativa	Kartik Aiyar
Equipa criativa	Katarina.Vasilj
Equipa criativa	Fanny Abi Rached
Equipa criativa	Maher Dawah
Strategy Team	Tahaab Rais
Strategy Team	Moushami Bhattarcharya Dighe
Strategy Team	Anna Sadykova
Design Team	Mohammed
Design Team	Erol Salcinovic
Account Team	Nima Askari
Account Team	Vicky Kriplani
Account Team	Marine Deneufbourg
Social Team	Mohtab Arabiat
Social Team	Maggie Joseph
Director executivo criativo	Oliver Robinson
General Manager	Nima Askari
Senior Digital Art Director	Rey Amio
Designer	sameer ketkar
Editor and Motion Artist	Ashraf Muhammadunny
Criativo / Direção de arte	Jad Gosen
Social Media Campaign Leader	Devya Ghosn