| Titulo | Stand Up To Cancer |
| Agência | Innocean Worldwide UK |
| Campanha | Stand up to Cancer |
| Anunciante | Hyundai Motor Group |
| Marca | Hyundai |
| Data da primeira Transmissão/Publicação | 2018 / 10 |
| Sector Empresarial | Automotor |
| História | INNOCEAN UK created a one-off TV advert for Hyundai to celebrate its partnership with Stand Up To Cancer - the joint national fundraising campaign from Cancer Research UK and Channel 4. Hyundai did not feel that it was appropriate to use a standard product advertisement during Stand Up To Cancer’s live show, so they issued a simple yet challenging brief to create something that specifically showcased its partnership with Stand Up To Cancer and said ‘thank you’ to the people who had helped to raise funds. INNOCEAN UK responded with the idea of making a deliberately ‘cheap’ advert using people holding up placards which conveyed the message to all those that have helped the company to raise over £235,000 for the charity. The aim was to illustrate that the money to create the usual glossy ad could be far better spent elsewhere. Everything was stripped back, with agency and Hyundai team members all chipping in during pre-production, along with some street casting when it came to filming. Mixed media specialist Director Luke Roulstone even shot in Hi-8 film to further add to the aesthetic. Dominic Sweeney, Creative Director at INNOCEAN UK, said: “This was a great brief from Hyundai to work on. The passion and energy from all involved helped us land a message that has a true air of class about it.” |
| Tipo de Mídia | Viral |
| Comprimento | |
| Account Manager | Tim Manners |
| Account Manager | Malvina Nicolaou |
| Produtora | Snapper Films |
| Director criativo | Dominic Sweeney |
| Produtor da agência | Alex Taylor |
| Realizador | Luke Roulstone |
| Equipa criativa | Fenton Saward |
| Equipa criativa | Gaz Hunt-Sutherland |
| Equipa criativa | Adina Cioceanu |
| Editor | Anabel Gonzalez |
| Produtor executivo | Helen Hadfield |
| Producer | Jessica Turner |
| Producer | Rosie Pike |
More Work
SEE ALLWhen I grow up...
- MARCA:
- One.org
- AGÊNCIA:
- Don't Panic
The Problem is Not Seeing the Problem
- MARCA:
- UN
- AGÊNCIA:
- MullenLowe UK
Strong Clothes for Strong Kids
- MARCA:
- George at Asda
- AGÊNCIA:
- Saatchi & Saatchi
BBC Micro:bit
- MARCA:
- BBC Masterbrand
- AGÊNCIA:
- Y&R London
Outside the Lines
- MARCA:
- Valspar
- AGÊNCIA:
- FCB London
Fastest Hour
- MARCA:
- Meningitis Now
- AGÊNCIA:
- Leo Burnett
Breakfast on the Slow
- MARCA:
- Dorset Cereals
- AGÊNCIA:
- M&C Saatchi Group