Nike - "The Conductor"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

Prêmios

5198

Marca: Nike
País: Estados Unidos

Anunciante: Nike

Titulo	The Conductor
Agência	Wieden + Kennedy
Campanha	The Conductor
Anunciante	Nike
Marca	Nike
Data da primeira Transmissão/Publicação	2016 / 3
Sector Empresarial	Vestuário, moda e calçado
História	As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black.
Tipo de Mídia	Interatividade
Comprimento	90 seconds
Trilha sonora	"I've Been Loving You Too Long To Stop Now" by Otis Redding
Produtora	Anonymous Content
Realizador	Mark Romanek
Produtor executivo	SueEllen Clair
Director criativo	Ryan O'Rourke
Director criativo	Alberto Ponte
Produção musical	Beacon Street Studios
Arranger	John Nau
Arranger	Andrew Feltenstein
Empresa de produção	Exile Editorial
Editor	Eric Zumbrunnen