Hennessy - "The Piccards"

Droga5

Droga5 New York, Estados Unidos

Prêmios

38265

Marca: Hennessy
País: Estados Unidos

Anunciante: LVMH Moët Hennessy - Louis Vuitton S.A.

Titulo	The Piccards
Agência	Droga5
Campanha	Wild Rabbit
Anunciante	LVMH Moët Hennessy - Louis Vuitton S.A.
Marca	Hennessy
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Bebidas espirituosas
História	Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master.
Tipo de Mídia	Televisão
Comprimento	90 seconds
Produtora	Anonymous Content
Chairman	David Droga
Chief Creative Officer	Ted Royer
Director criativo	Alexander Nowak
Director criativo	Felix Richter
Redator	Phil Hadad
Director de arte	Marybeth Ledesma
Chefe de produção	Ben Davies
Produtor executivo	David Cardinali
Produtor da agência	Sam Marx
Chief Strategy Officer	Jonny Bauer
Estrategista	Elaine Purcell
Estrategista	Danielle Travers
Estrategista	Zack Cohn
Estrategista	Delphine McKinley
Executive Group Director	Steven Panariello
Director de contas	Patrick Rowley
Supervisor de conta	Kendra Schaaf
Account Manager	Andrew DeMatos
Account Manager	Rebecca Warren
Project Manager	Dean Farella
Produtora	Somesuch
Realizador	Daniel Wolfe
Produtor executivo	Eric Stern
Produtor executivo	SueEllen Claire
Chefe de produção	Kerry Haynie
Director de fotografia	Tom Townend
Producer	Lee Groombridge
Fotógrafo	Chris Parks
Empresa de produção	Cosmo Street
Empresa de produção	Trim
Editor	Tom Lindsay
Editor	Julie Walsh
Editor	Magda Plugowska
Editor	Elise Butt
Produtor executivo	Maura Woodward
Producer	Anne Lai
Pós produção	The Mill
Chefe de produção	Sean Costello
Producer	Nirad Russell
Produção musical	Woodwork Music
Compositor	Phil Kay
Empresa de design sonoro	Q Department
Sound Designer	Drazen Bosnjak
Sound Designer	Jean Baptiste
Sound Designer	Jean-Baptiste Saint Pol
Produtor executivo	Zack Rice
Producer	Guin Frehling