Titulo | Esurance #EqualDreams |
Agência | Leo Burnett Chicago |
Campanha | #EqualDreams |
Anunciante | Esurance |
Marca | Esurance |
Data da primeira Transmissão/Publicação | 2015 / 6 |
Sector Empresarial | Outros |
Legenda | In the modern world, all dreams are equal. That's why Esurance recognizes all marriages. Join us and share your #EqualDreams. |
História | Esurance released "#EqualDreams," a new video that takes a position that all people's dreams should be equal. The film, which was shot at a real wedding, features children and gay teens who are asked to describe, in their words, what their future wedding day would be like. Watch the video at http://www.esurance.com/equal-dreams. The video, created by Leo Burnett Chicago, was filmed at a wedding on June 13, 2015 in Chicago. In addition to young children, gay teens appear in the video describing the doubt they had about the chance to one day get married. "I knew that I was different and I didn't see anyone around me like me who, you know, were two women living together as a married couple. I just couldn't picture it," said Shannon, a gay teen interviewed in the video. Ruby, a girl at the wedding, concludes "everybody's dreams should be allowed to come true because everyone should be happy." |
Tipo de Mídia | Televisão |
Comprimento | |
Mais Informações | https://www.esurance.com/equal-dreams |
Produtora | Native Content |
Empresa de produção | Cutters |
Agency | Leo Burnett Chicago |
Chief Creative Officer | Susan Credle |
Director criativo | Brian Shembeda |
Director criativo | Jeff Candido |
Director criativo | AJ Hassan |
Director de arte | Rene Delgado |
Redator | Jono Paull |
Produtor executivo | Matt Blitz |
Produtor | Adine Becker |
Director de contas | Susan Stefaniak |
Director de contas | CJ Nielsen |
Executivo de contas | Myco Nguyen |
Realizador | Tom Dey |
Produtor executivo | Tomer Devito |
Produtor de linha | Amy Turner |
Director de fotografia | Nicole Hirsch Whitaker |
Editor | Kathryn Hempel |
Assistant Editor | Marion Oliver |
Produtor | Patrick Casey |