Titulo | Diva Soft-Top |
Agência | WCRS |
Campanha | Diva Soft-Top |
Anunciante | Churchill Insurance |
Marca | Churchill Insurance |
Data da primeira Transmissão/Publicação | 2016 / 8 |
Sector Empresarial | Seguros |
Legenda | Depend on the dog |
História | The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance. |
Filosofia | The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Orlando Warner |
Equipa criativa | Rosanna Walker |
Equipa criativa | Chris Da Roza |
Produtor da agência | Victoria Dashwood-Quick |
Produtor da agência | Nosisa Majuqwana |
Account Manager | Emma Marsland |
Account Manager | Carolina Gutierrez-Vargas |
Account Manager | Joss Hunt |
Account Manager | Katie Briefel |
Planeador | Elisa Edmonds |
Planeador | Alicia Gaworska |
Agência de Mídia | MediaCom |
Produtora | Blinkink |
Realizador | Joseph Mann |
Design de imagens | Joseph Mann |
Director de fotografia | Ed Tucker |
Producer | Josh Smith |
Editor | Max Windows |
Empresa de produção | Stitch |
Pós produção | Finish |
Som | Angell Sound |
Colorist | Duncan Russell |
Efeitos especiais | Andy Copping |