|Titulo||The Man Who Tried To Do Everything|
|Campanha||The Man Who Tried To Do Everything|
|Anunciante||Bank of Scotland|
|Marca||Bank of Scotland|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Serviços bancários, investimentos, corretores de bolsa|
|História||A humorous take on what happens when a small business owner tries to take on all the roles his business demands – from accountant to IT support|
|Filosofia||The campaign aims to show that Bank of Scotland understands small business owners have a lot of demands on their time and has designed its Business Current Account to simplify their everyday banking - giving them the chance to focus on their business.|
|Tipo de Mídia||Viral|
|Director criativo||Marc Hatfield|
|Director de arte||Anders Wendel|
|Diretor dos Negócios||Toby Green|
|Director de contas||Olly Boden|
|Produtor da agência||Kate Manning|
|Director de fotografia||Luke Palmer|
|Director de publicidade||Richard Carpenter|
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