Lorrin Braddick
Editor at Archer's Mark
London, Reino Unido
TituloThe Man Who Tried To Do Everything
Campanha The Man Who Tried To Do Everything
Anunciante Bank of Scotland
Marca Bank of Scotland
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História A humorous take on what happens when a small business owner tries to take on all the roles his business demands – from accountant to IT support 
Filosofia The campaign aims to show that Bank of Scotland understands small business owners have a lot of demands on their time and has designed its Business Current Account to simplify their everyday banking - giving them the chance to focus on their business. 
Tipo de Mídia Viral
Director criativo
Director de arte
Diretor dos Negócios
Director de contas
Produtor da agência
Director de fotografia
Director de publicidade

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