Marcelo Pascoa
Head of Brand Communications at Burger King
São Paulo, Brasil
TituloBlack Friday Whopper Shopper
Agência
Campanha Black Friday Whopper Shopper
Anunciante Burger King
Marca Burger King BK
Data da primeira Transmissão/Publicação 2018 / 11
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers.
Tipo de Mídia Case Study
Comprimento
CCO
Group CD
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Account Manager
Planning
Graphic Designer
Global Chief Marketing Officer
Global Head of Brand Marketing
Brand Manager
Director Marketing Germany
Head of Marketing Communications Germany
PR Agency
Film Production
Website setup & technical support
Pós produção

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