Kat Friis
Producer, Creative X at Facebook
Estados Unidos
TituloFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agência
Campanha Fans Of Love
Anunciante Ad Council
Marca Love Has No Labels
PostedNovembro 2017
Sector Empresarial Instituições, organizações não governamentais
História The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce.
Tipo de Mídia Case Study
Produtora
Colorização
Chief Creative Officer
Director de publicidade
Director de publicidade
Realizador
Director criativo
Director criativo
Director executivo criativo
Director executivo criativo
Estrategista
Diretor dos Negócios
Director de contas
Produtor executivo
Produtor executivo
Produtor executivo
Diretor de Estratégia
Business Affairs
Equipa criativa
Equipa criativa
Chief Marketing Officer (CMO)
Group Strategy Director
Produtor executivo
Mixer
Mix
Producer
Produtor executivo
Editor
Empresa de produção
Colorist
Efeitos especiais
Efeitos especiais
Producer
Producer
Produtor executivo
Produtor executivo
Director de fotografia
Produtor de linha

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