Titulo | Fans of Love (110s) |
Brief | At NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day. |
Agência | R/GA |
Campanha | Fans Of Love |
Anunciante | Ad Council |
Marca | Love Has No Labels |
Posted | Novembro 2017 |
Sector Empresarial | Instituições, organizações não governamentais |
História | The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce. |
Tipo de Mídia | Case Study |
Produtora | Tool of North America |
Colorização | The Mill New York |
Chief Creative Officer | Nick Law |
Director de publicidade | Anna Isaacson |
Director de publicidade | Lisa Sherman |
Realizador | Floyd Russ |
Director criativo | Chris Joakim |
Director criativo | Mike Donaghey |
Director executivo criativo | Chris Northam |
Director executivo criativo | Eric Jannon |
Estrategista | Amy McEwan |
Diretor dos Negócios | Stephen Bernstein |
Director de contas | Shawn Zupp |
Produtor executivo | Jeff Skutnik |
Produtor executivo | Kat Friis |
Produtor executivo | Cindy Pound |
Diretor de Estratégia | Dave Surgan |
Business Affairs | Melissa Naimi |
Equipa criativa | Alberto Portas |
Equipa criativa | Alfredo Adán |
Chief Marketing Officer (CMO) | Daniel Diez |
Group Strategy Director | Dylan Viner |
Produtor executivo | Christina Carlo |
Mixer | Rob Ballingall |
Mix | Nylon Studios |
Producer | Halle Petro |
Produtor executivo | Lauren Hertzberg |
Editor | Robert Ryang |
Empresa de produção | Cut and Run London |
Colorist | Damien Van Der Cruyssen |
Efeitos especiais | Joseph Grosso |
Efeitos especiais | Matt Dolven |
Producer | Ivannah Flores |
Producer | Wendy Gardner |
Produtor executivo | Sarah Di Leo |
Produtor executivo | Nancy Hacohen |
Director de fotografia | Gregory Wilson |
Produtor de linha | Elyciphus Siler |