Housing & Development Board, Singapore - "Fitness Corner"

Wunderman Thompson Singapore Singapore, Cingapura

1350

Marca: Housing & Development Board, Singapore
País: Cingapura

Anunciante: Housing & Development Board, Singapore

Titulo	Fitness Corner
Agência	Wunderman Thompson Singapore
Campanha	Designed for Life.
Anunciante	Housing & Development Board, Singapore
Marca	Housing & Development Board, Singapore
Data da primeira Transmissão/Publicação	2019 / 10
Sector Empresarial	Sector imobiliário
Legenda	Designed for Life. Not just for Living.
História	The Fitness Corner is part of every HDB estate. The film shows the sometimes humorous and sometimes poignant observations by the Fitness Corner of life, of residents from all walks of life.
Filosofia	The film shows the big picture planning of HDB by showing the most memorable moments of home happening outside the 4 walls of a flat. In doing so, it shows the big picture planning of HDB by showing that they not just build flats, but housing estates that include many public spaces that enhance the quality of life for all residents.
Problema	HDB provides good and affordable public housing. Some people feel that the estates are quite expensive. So we redefined value by changing the conversation from price per square foot to the large areas of free public spaces that enhance life which are enjoyed by residents.
Resultado	Positive perception of HDB after the campaign with many residents fondly reminiscing of their fond memories of home outside the 4 walls of their flat. Even the Prime Minister of Singapore commended the ads.
Tipo de Mídia	Televisão e Cinema
Comprimento	90 seconds
Trilha sonora	Song Zu
Mais Informações	https://www.hdb.gov.sg/cs/designedforlife/home.html
Chief Creative Officer	Farrokh Jal Madon
Lead Agency	Wunderman Thompson Singapore
Redator	Aarti Nichlani
Redator	Farrokh Jal Madon
Director de arte	Liyu Min Zie
Director criativo	Aarti Nichlani
Director criativo	Liyu Min Zie
Film Director	Cheong Heng Ho
Director de fotografia	Eric Yeong
Produção	Passion Pictures Kuala Lumpur
Creative Producer	Jaan Kit
Produtor executivo	Kimie Ong
Produtor da agência	Gwee Wei Wei
Music Creative Director	Gerard Fitzgerald
Music Agency	Song Zu Singapore
Music Producer	Donny Pereira
Compositor	Adrian Sergovich
Colorist	Ben Conkey
Editor	Troy Chen
Creative Strategy	Malati Afridi
Director de contas	Gaurav Lalwani
Director de contas	Fred Eng
Supervisor de conta	Hazel Lim
Produtor	Felicia Choi
Produtor	Stella Teng
Grading/Online	The Quiet Lab