| Titulo | Not the Time - Burns |
| Agência | The Brand Agency |
| Campanha | Not the Time |
| Anunciante | St John Ambulance |
| Marca | St John Ambulance |
| Data da primeira Transmissão/Publicação | 2015 |
| Filosofia | The emotional power of this commercial is largely due to director obtaining authentic performances from the cast.The calm, business-like tone of the operator is in stark contrast to the desperation and hopelessness expressed by the caller. The pained shriek of the child is so visceral; it convinces the listener that they must do anything in their power to avoid hearing that sound again. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Director criativo | Craig Buchanan |
| Redator | Murray Laird |
| Redator | Steve Lorimer |
| Produtor da agência | Gemma Kay |
| Produtora | Eardrum Australia |
| Realizador | Ralph Van Dijk |
| Produtor | Lesley Chambers |
| Music Studio | Song Zu |
| Engenheiro de áudio | Myles Lowe |
| Music Producer | Jessica O'Bryne |
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