Diesel - "Deisel: Go With the Fake"

Publicis New York

Publicis New York New York, Estados Unidos

Prêmios

24788

Marca: Diesel
País: Estados Unidos

Anunciante: Diesel

Titulo	Deisel: Go With the Fake
Agência	Publicis New York
Campanha	Deisel: Go With the Fake
Anunciante	Diesel
Marca	Diesel
Data da primeira Transmissão/Publicação	2018 / 1
Sector Empresarial	Armazéns de roupa e acessórios
História	During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage.
Tipo de Mídia	Viral
Comprimento	121 seconds
Audio Record	Duotone Audio Group
Planeador estratégico	Noa Dekel
Creative Agency	Publicis Italy
Director executivo criativo	Luca Pannese
Director executivo criativo	Luca Lorenzini
Redator	Bryce Hooton
Director de arte	Kristen Koop
Chief Production Officer	Lisa Bifulco
Produtor executivo	Tim LeGallo
Business Manager	Adrienne Ludvigsen
Director de contas	Melanie Lyon
Director de contas	James Bundy
Director criativo	Bruno Bertelli
Director criativo	Cristiana Boccassini
Digital Creative Director	Milos Obradovic
Digital Creative Director	Mihnea Gheorghiu
Social Media Manager	Doina Tatu
Client Services Director	Barbara Pusca
Account Manager	Camilla Poli
Produtora	Rival School Pictures
Realizador	Andrew Lane
Produtor executivo	James Blom
Production Supervisor	Doug Smith
Asst. Production Supervisor	Connor Vassar
Empresa de produção	Cosmo Street
Editor	Aaron Langley
Producer	Paolo Solarte
Música	Alessandro Cristofori
Música	Diego Perugini
Chief Creative Officer	Andy Bird
Head of Social Media	Stefano Perazzo