Chris Afzal
Sound Engineer at Droga5
New York, Estados Unidos
TituloTeacher Truths
Agência
Campanha Let's Be Clear
Anunciante Reckitt Benckiser
Marca Clearasil
Data da primeira Transmissão/Publicação 2015 / 10
Sector Empresarial Cuidados da pele e produtos para depilação
História Teens, your acne will end. So will your time in high school. Trust us. Actually no, trust your teachers. They’re the ones trapped in school forever. They’ve seen it all.
50 US/DC, 13+. Ends 11:59pm 10/23/15 ET. 10 separate Entry Periods. TeacherTruthsContest.com Official Rules apply. 
Filosofia Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc.
Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore.
Once we started exploring the bigger idea of “reassurance,” we realized the best people to reassure teens are their teachers. Teachers have a really unique point of view on teen problems, because they are basically trapped in high school. They see teens get through this stuff year after year.
So Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long.
Our hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
"I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film.
The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, we want to create a movement that speaks to teens in an honest way that truly resonates with them. 
Tipo de Mídia Viral
Comprimento
Mais Informações www.TeacherTruthsContest.com
Empresa de produção
Chairman
Chief Creative Officer
Group Creative Director
Redator
Director de arte
Design Director
Designer
Chief Creation Officer
Broadcast Producer
Associate Producer
Associate Producer Head of Interactive Production
Interactive producer
Interactive producer Head of Art Production
Associate Social Producer
Chief Strategy Officer
Diretor de Estratégia
Estrategista
Social Strategy Director
Social Media Strategist
Social Manager
Director de contas
Director de contas
Account Manager
Produtora Caviar Content
Realizador
Director de fotografia
Produtor executivo
Producer
Editor
Produtor executivo
Pós produção
Produtor executivo
Colorist
Mixer

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started