| Titulo | Project Rebirth |
| Agência | Crispin Porter + Bogusky |
| Campanha | Project Rebirth |
| Anunciante | Ryder |
| Marca | Ryder |
| Data da primeira Transmissão/Publicação | 2015 / 9 |
| Sector Empresarial | Camiões, pick-ups |
| História | To highlight its industry-leading maintenance capabilities, Ryder totally destroyed a brand new state of the art truck and gave their technicians 24 hours to fix it. The truck was put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. The project was directed by Greg Baldi who is a Hollywood veteran specializing in action films. After the destruction, the truck was taken to a Ryder service facility where a team of Ryder technicians was given 24 hours to fix it. They did it in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem. If they can fix this truck, they can fix anything. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mais Informações | http://campaigns.ryder.com/project-rebirth |
| Produtora | Bandito Brothers |
| Pós produção | Methodstudios |
| Director executivo criativo | Gustavo Sarkis |
| Director assistente criativo | Matt Davis |
| Director assistente criativo | Daniel Pradilla |
| Director assistente criativo | Alvaro Ramos |
| Director assistente criativo | Jeff Siegel |
| Print Producer | Heather Popenhagen |
| Produtor | Julie Vosburgh |
| Produtora | Bankrupt Films |
| Produtora | Plus Productions |
| Realizador | Greg Baldi |
| Realizador | Elliot Dillman |
| Produtor executivo | Ryan Slavin |
| Produtor executivo | Robert DeBakey |
| Produtor de linha | Vince Terrazzino |
| Director de fotografia | Nicholas Piatnik |
| Empresa de produção | Plus Productions |
| Editor | Max Bohichik |
| Assistant Editor | Ryan Simpson |
| Música | JSM Music |
| Music Producer | Joel Simon |
| MUSIC Artist | audiomachine |
| Compositor | Mark Petrie |
| Compositor | Andrew Prahlow |
| Director de contas | Henry Gonzalez |
| Director de contas | Aileen Echenique |
| Supervisor de conta | Tristan Stevens |
| Account Manager | Mary Anne Kavjian |
| Business Affairs | Lisa Gillies |
| Diretor de Planejamento Estratégico | Omar Quinones |
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