Sumário
A true renaissance ad person, Beth began her advertising career in 1983 at The Martin Agency. She became a partner in 2005, assumed the role of chief operating officer in 2011, and was named president of the agency in 2016. As president, Beth has an expanded role partnering with clients and participating in business development initiatives.
Campaigns under Beth’s supervision have consistently garnered both marketing and creative recognition, including awards from the Effies, The One Show, Communication Arts and the Art Directors Club (NY). Beth has been a voice for women in the industry, speaking at events for the AAF and the Advertising Educational Foundation, receiving one of Richmond’s top three Executive Women in Business Achievement awards in 2013, and being credited with inspiring The 3% Conference for female leadership.
Beth currently serves as a member of the American Association of Advertising Agencies’ finance committee and is Chair of the advisory board for VCU’s Robertson School of Media & Culture. In addition, she serves on the board of the Virginia Film Festival.
Beth graduated from the University of Virginia with a degree in communications.
Skills
- Integrated Marketing
- Marketing
- Leadership
- Advertising
- Digital Marketing
- Digital Strategy
- Creative Strategy
- Brand Development
- Interactive Marketing
- Digital Media
- Online Advertising
- Leadership Development
- Team Leadership
- Conference Speaking
- Strategic Thinking
- Human Resources
- Account Management
- interactive advertising
Talent you might be interested in
Positions
Chief Operating Officer
President & COO
EVP/Partner/Director of Creative Resources and HR
SVP/Director of Creative Resources
VP/Management Supervisor
Account Supervisor
Senior Account Executive
Account Executive
Assistant Account Executive
In 1997, Beth made the switch to the creative department, working closely with Mike Hughes, Joe Alexander and other creative directors on developing and mentoring creative talent. She switched departments again in 2004, managing the agency’s human resources group, became a partner in 2005, and in 2011, assumed the role of chief operating officer.
Beth currently serves as a member of the finance committee for the 4A’s and is on the advisory board for Virginia Commonwealth University’s Robertson School of Media & Culture.
Beth and her husband, Paul, are proud parents to their two adult children, Breeden and Thomasson. In her spare time, she enjoys running, reading and relaxing on the water – whether it be a river or an ocean.
