Eugénie Rodrigues
Brand Manager at Canal+
Paris, França
TituloBienvenue Ailleurs
Titulo (língua original)Bienvenue 4
Agência
Campanha Welcome Elsewhere
Anunciante Satellite
Marca Satellite
Data da primeira Transmissão/Publicação 2014
Sector Empresarial Jóias
História ‘WELCOME ELSEWHERE’Distinctive jewels for distinctive Women : Women with personality 
Filosofia TAKING WOMENINTO THE BRAND’S WORLD
By creating an identity and a strong brand imageout of the traditional codes of jewellery.
We built this fashion campaign full of poetry and modernity, on Muses and Princesses to highlight the richness and diversity of the brand’s inspirations 
Problema How to make Satellite stand out in this ultra competitive market where everybody speaks loud and say the same?How to create ownable communication codes to set the Satellite brand image? 
Resultado This new territoryhas been declinedin display, press, digital, POS, leaflet, website and all tools of the brand’s communication 
Tipo de Mídia Imprensa e publicações
Director criativo
Director de arte
Redator
Fotógrafo
Fotógrafo
Planeador estratégico
Account Manager
Account Manager
Art Buyer
Retocador digital

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