Mohan Ramaswamy

Mohan Ramaswamy

Partner, Strategy at Work & Co
Brooklyn, Estados Unidos


Digital strategist, with a focus in product and capability development

Specialties: Product planning, digital organization development, multi-channel strategy, eCommerce, campaign planning, customer insights, website analytics and usability


Founding Partner, Strategy
Brooklyn, Estados Unidos
April 2013 - Present (7 years 4 months)
Our mission is to design and develop the digital products and services people use everyday.

We partner with companies committed to embracing a lean product development approach. We ask our clients to participate directly in an agile, iterative process based heavily on rapid prototyping, continuous testing, and fewer large meetings.
Engagement Manager
McKinsey & Company
September 2010 - April 2013 (2 years 7 months)
• Day-to-day lead on client engagements in the media, retail and financial services industries
• Supported senior marketers in building digital marketing and customer experience programs, including identifying capability gaps/requirements and developing new organizational structures
• Worked with leading publishers to enhance and optimize their advertising strategies, customer pitches, pricing, and go-to-market approaches across inventory types
• Developed a proprietary qualitative and quantitative multi-channel methodology to evaluate current e-commerce strategies and inform product development priorities/roadmaps
Product Strategy Lead
June 2008 - September 2010 (2 years 3 months)
• Digital strategy lead for clients in the CPG, media and retail industries, including Advance Publications, IKEA, Reuters, Pepsi, and Under Armour
• Led cross-capability teams during project discovery, including research, analytics, competitive analyses, product concepting, feature prioritization, and delivering a product vision and roadmap
• Developed and presented monetization strategies to senior sales leaders and their teams
• Defined metrics of success and created forecasts for product traffic and engagement
• Wrote proposals and developed/presented strategies for new business pitches, resulting in new client work
Account Planning / Strategy and Analysis
June 2004 - June 2008 (4 years)
• Day-to-day contact for clients at Pfizer, AOL, IBM, American Express, and CNN
• Led strategy and analytic projects, including competitive analyses, financial forecasts, and developing product-line strategies
• Developed and syndicated consumer and marketplace insights to shape creative development
• Presented and sold creative briefs, concept work and campaign ideas to senior level clients
• Conducted test design, forecasting and benchmarking for large scale media campaigns


BS, Cum Laude Honors, Operations Research and Economics

2004 - Present (16 years 7 months)

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