Amy Lonnen
Produtor da agência at Accenture Song
London, Reino Unido
TituloTriptych
Agência
Campanha #whatnormalfeelslike
Anunciante Coppafeel!
Marca Coppafeel!
Data da primeira Transmissão/Publicação 2014 / 9
Sector Empresarial Associações de informação e de luta contra doenças
História The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. 
The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
Filosofia The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. 
Tipo de Mídia Exterior
Produtora
Director executivo criativo
Director de arte
Redator
Senior Planner
Director de contas
Director de contas
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Tipografia
Agência de Mídia
Board Director OOH
Planning Manager
PR Agency
Director de contas
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