Óscar Martínez - FAD - The Real Young :60 | AdForum Talent: The creative industry network.

Creative Director at Saatchi & Saatchi Health, Barcelona

Madrid, Espanha

Titulo	The Real Young :60
Agência	Saatchi & Saatchi Health
Campanha	The Real Young
Anunciante	FAD
Marca	FAD
Posted	Março 2019
Sector Empresarial	Instituições, organizações não governamentais
História	The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.
Tipo de Mídia	Interatividade
Comprimento	60 seconds
General Creative Director	Óscar Martínez
Director criativo	Miriam Gutierrez
Creative Supervisor	Nani Albéniz