Titulo | Florist |
Agência | Y&R London |
Campanha | Small Business Owners |
Anunciante | Lloyds Banking Group |
Marca | Lloyds |
Data da primeira Transmissão/Publicação | 2015 / 10 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | The film shows paparazzi clamouring to get a picture of a celebrity as she walks out of a florist shop. Meanwhile the shop owner, quietly carrying the star’s flowers to her car, is initially not the focal point. At the end of the film, we see the florist in a studio finally having her moment of recognition in front of the camera. |
Filosofia | The campaign aims to show that the new Lloyds Bank Business Current Account is designed to support Britain’s small businesses – the people we should be really be celebrating. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Archer's Mark |
Director de publicidade | Richard Carpenter |
Director criativo | Marc Hatfield |
Director de arte | David Hillyard |
Redator | Gavin Kellett |
Diretor dos Negócios | Toby Green |
Director de contas | Olly Boden |
Produtor da agência | Kate Manning |
Fotógrafo | Seamus Ryan |
Fotógrafo | Morgan Lockyer |
Realizador | Alex Winckler |
Producer | Selena Cunningham |
Director de fotografia | Carl Burke |