Titulo | Doritos Wasabi |
Agência | AlmapBBDO |
Campanha | Doritos Wasabi |
Anunciante | Frito Lay |
Marca | Doritos |
Data da primeira Transmissão/Publicação | 2020 / 9 |
Sector Empresarial | Batatas fritas, snacks crocantes, bolachas de água e sal |
Filosofia | Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Luiz Sanches |
Director executivo criativo | André Gola |
Director criativo | Fernando Duarte |
Director criativo | Henrique Del Lama |
Equipa criativa | Bruno Bizuti |
Equipa criativa | And Lucas Andrade |
Ilustração | Fabio Vido |
Produtor | Vera Jacinto |
Produtor | Diego Villas Boas |
Produtor | Vanuza Passos |
Account Manager | Fernanda Tedde |
Account Manager | Tatiana Vidonscky |
Account Manager | Ana-Carolina Bergmuller |
Account Manager | Rafaella Cioffi |
Account Manager | Julia Reis |
Director de media | Fabio Urbanas |
Director de media | Mauricio Felicio |
Director de media | Mariela Fernanda Barreira |
Media Manager | Bruno Doretto |
Media Manager | Mariza Akemi |
Media Manager | Carolina Vartanian |
Media Manager | Anderson Quaresma |
Media Manager | Natalia-Santos Barbosa de Sá |
Planeador | João Gabriel Fernandes Da Silva |
Planeador | Mariana Corradi |
Planeador | Thassio Rolim |
Digital Producer | Rodrigo Falcão |
Digital Producer | Aline Macedo |
Digital Producer | Raphael Caffarena |
Digital Producer | Victoria Lopes |
Director de publicidade | Daniela Cachich |
Director de publicidade | Isabella Castilho |
Director de publicidade | Ana-Carolina Castanhe |
Director de publicidade | Lais Pinto |
Produtora | The Youth |
Realizador | Henrique Bueno |
Realizador | Two Lost Kids |
Fotógrafo | Yuri Maranhão |
Produção de som | Jamute |