Fabio Urbanas
Director de media at AlmapBBDO
São Paulo, Brasil
TituloDoritos Wasabi
Agência
Campanha Doritos Wasabi
Anunciante Frito Lay
Marca Doritos
Data da primeira Transmissão/Publicação 2020 / 9
Sector Empresarial Batatas fritas, snacks crocantes, bolachas de água e sal
Filosofia Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality.
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Ilustração
Produtor
Produtor
Produtor
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Director de media
Director de media
Director de media
Media Manager
Media Manager
Media Manager
Media Manager
Media Manager
Planeador
Planeador
Planeador
Digital Producer
Digital Producer
Digital Producer
Digital Producer
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Produtora
Realizador
Realizador
Fotógrafo
Produção de som

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