ASICS - "ASICS X !llmind"

United Entertainment Group New York, Estados Unidos

6771

Marca: ASICS
País: Estados Unidos

Anunciante: ASICS Corporation

Titulo	ASICS X !llmind
Agência	United Entertainment Group
Campanha	I Move Me
Anunciante	ASICS Corporation
Marca	ASICS
Data da primeira Transmissão/Publicação	2018 / 10
Sector Empresarial	Vestuário
Filosofia	While the sports brands of today continue to push their consumers to be faster, better and stronger than the pro-athletes splashed all over billboards, ASICS is continuing to celebrate the real people who are using movement in real, empowering ways. ASICS is unveiling the next chapter of the I MOVE ME campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, culinary, art and sport. The new campaign builds upon its first iteration to explore the dynamic relationship between a sound mind and a sound body, the founding principal of the ASICS brand. I MOVE ME first launched in early 2017 as ASICS’ biggest marketing investment in over two decades, seeking to ultimately create a reason to get people moving. The new chapter of the campaign takes a wider look at the real-life ways people are exploring how physical movement is used as a catalyst for creative expression.
Tipo de Mídia	Viral
Comprimento	90 seconds
Empresa de produção	Uppercut
Colorização	The Mill New York
Agency Producer	Zachary Fleming
Director criativo	Jared Pearlman
Estrategista	Tom Howells
Director de arte	Drew Kassl
Produtora	Honor Society
Realizador	Ariel Danziger
Produtor executivo	Megan Kelly
Chefe de produção	Carlo Pilgrim
Produtor de linha	Brooke McDaniel
Director de fotografia	Jackson Hunt
Editor	Paul La Calandra
Assistant Editor	Tyler Horton
Produtor	Lisa Sadek
Chefe de produção	Julian Williams
Flame Artist	John Geehreng
Colorist	Damien Van Der Cruyssen
Color Producer	Megan Rumph
Color Assist	Elias Nousiopoulos
Color Assist	Nate Seymour
Color Assist	Andrew Ceen
Música	Echolab
Compositor	Steve Lynch
Sound Designer	gavin little
Compositor	gavin little