HSBC - "The Museum of Procrastination"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

18525

Marca: HSBC
País: Reino Unido

Anunciante: HSBC

Titulo	The Museum of Procrastination
Agência	J. Walter Thompson London
Campanha	Supporting Human Ambition
Anunciante	HSBC
Marca	HSBC
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Som	750mph
Director de publicidade	Andrea Newman
Director de publicidade	Hamish Goulding
Director de publicidade	Brianna Davis
Director criativo	Axel Chaldecott
Equipa criativa	Richard Hol
Planeador	Rob Alexander
Diretor dos Negócios	Luke Kenny
Director de contas	Charlie Martyn
Account Manager	Gemma Swinglehurst
Produtor da agência	Doug Wade
Produtor assistente da agência	Eleanor-Rose Stamp
Realizador	Traktor
Produtora	Traktor
Editor	Edward Line
Som	Sam Ashwell
Global Director in Charge	Joseph Petyan