Grayson Matthews
Empresa de design sonoro at FCB Canada
Toronto, Canadá
TituloReal People. Real Slogans.
BriefScotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Agência
Campanha Real People. Real Slogans.
Anunciante The Scotts Company LLC
Marca Scotts
PostedNovembro 2018
Sector Empresarial Produtos para a casa e de manutenção
História Scotts is the world’s largest marketer of branded consumer lawn and garden products.
Tipo de Mídia Case Study
Colorização
Director criativo
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo
Redator
French Writer
Director de arte
Produtor da agência
Produtora Westside Studio
Realizador
Digital Design
Director de fotografia
Produtor de linha
Empresa de produção
Editor
Editor
Grading/Online The Vanity
Audio House
Produtor de som
Produtor de som
Music and Voice Director
Engenheiro de áudio
Account Service
Account Service

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