| Titulo | #NoBuildChallenge |
| Agência | We Are Social |
| Campanha | #NoBuildChallenge |
| Anunciante | WWF |
| Marca | WWF |
| Data da primeira Transmissão/Publicação | 2019 / 4 |
| Sector Empresarial | Meio ambiente e ecologia |
| História | WWF France decided to illustrate the ecological challenges of tomorrow for young people using one of their most popular forms of media: video games. One game in particular fit the bill: Fortnite. In-game, players use natural resources (wood, stone, metal) to build, survive and ultimately reach the Victory Royal. This provided the idea for the first eco-friendly challenge: the #NoBuildChallenge. The rules were simple – players had to proceed through the game without exploiting any natural resources. |
| Filosofia | Pour sensibiliser à l’enjeu majeur qu’est aujourd’hui la préservation de notre environnement, le WWF France et l’agence We Are Social lancent le #NoBuildChallenge sur Fortnite. Inauguré ce weekend par la team Solary, l’une des plus importantes équipes esport française, ce défi invite la communauté des gamers à jouer en suivant une toute nouvelle règle : préserver notre planète. La règle du #NoBuildChallenge sur Fortnite est simple. Les gamers sont appelés à jouer sans exploiter les ressources naturelles du jeu (le bois, le métal, la pierre...), ce qui leur permet à l’origine de progresser et de décupler leurs compétences pendant la partie. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Founder & CEO | Sandrine Plasseraud |
| Director executivo criativo | Thomas Guilhot |
| Director criativo | Nicolas dumenil |
| Creative Strategy | Fabien Gaetan |
| Consultant | Laure de Gimel |
| Social amplification manager | Boris Leguen |
| Influence director | Marine Montironi |
| Influence consultant | Fanny Bonodot |
| Motion Design | Marius Saltet |
| Social intelligence director | Eve de Sutter |
| Director of Communications | Jacques-Olivier Barthes |
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