Sandrine Plasseraud
Founder & CEO at We Are Social France
Paris, França
Titulo#NoBuildChallenge
Agência
Campanha #NoBuildChallenge
Anunciante WWF
Marca WWF
Data da primeira Transmissão/Publicação
Sector Empresarial Meio ambiente e ecologia
História WWF France decided to illustrate the ecological challenges of tomorrow for young people using one of their most popular forms of media: video games. One game in particular fit the bill: Fortnite. In-game, players use natural resources (wood, stone, metal) to build, survive and ultimately reach the Victory Royal. This provided the idea for the first eco-friendly challenge: the #NoBuildChallenge. The rules were simple – players had to proceed through the game without exploiting any natural resources.
Filosofia Pour sensibiliser à l’enjeu majeur qu’est aujourd’hui la préservation de notre environnement, le WWF France et l’agence We Are Social lancent le #NoBuildChallenge sur Fortnite.
Inauguré ce weekend par la team Solary, l’une des plus importantes équipes esport française, ce défi invite la communauté des gamers à jouer en suivant une toute nouvelle règle : préserver notre planète.
La règle du #NoBuildChallenge sur Fortnite est simple. Les gamers sont appelés à jouer sans exploiter les ressources naturelles du jeu (le bois, le métal, la pierre...), ce qui leur permet à l’origine de progresser et de décupler leurs compétences pendant la partie.
Tipo de Mídia Interatividade
Comprimento
Founder & CEO
Director executivo criativo
Director criativo
Creative Strategy
Consultant
Social amplification manager
Influence director
Influence consultant
Motion Design
Social intelligence director
Director of Communications

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