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Matt Moran
Matt Moran
Color Producer at Co3 / Los Angeles
Los Angeles, Estados Unidos
Editar
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TituloSay Hello
Agência
Campanha Why Cricket
Anunciante Cricket Wireless
Marca Cricket Wireless
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Serviços de telefone móvel
Filosofia Following a complete overhaul of the brand, the campaign is designed to put the focus back on customers – what they want, need and expect. Cricket is here to show that they’re not just friendly, they are your friend. In an effort to demonstrate the qualities of friendship you’ll only get at Cricket, the work incorporates four key themes: · Life is better with a friend by your side. By having the nation’s largest network, Cricket tries to be there when & where their customers need them. · A friend trusts you and is always straightforward. Cricket customers deserve an easy experience with no credit checks. · Friends should be honest and upfront. Cricket gets that, which is why they don’t have any hidden fees. · And, finally, a true friend doesn’t hold you back. And Cricket doesn’t either. They have no annual contracts – they want customers to stay because they choose to, not because they must. The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.
Tipo de Mídia Televisão
Comprimento
VP, Chief Marketing Officer (CMO)
Assistant Vice President, Brand, Media, Advertising
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Senior Brand Manager
Chief Creative Officer
Group Creative Director
Design Director
Director assistente criativo
Director assistente criativo
Senior Copywriter
Director de arte
Redator
Designer
Junior Art Director
Managing Diretor
Group Brand Director
Brand Supervisor
Brand Supervisor
Brand Manager
ASSISTANT BRAND MANAGER
ASSISTANT BRAND MANAGER
Head of Strategy
Head of Strategy
Research Director
Chefe de produção
Produtor executivo
Produtor executivo
Broadcast Producer
Print Producer
Digital Producer
Junior Producer
Director Production Business Affairs
Produtora
Realizador
Founder Executive Producer
Produtor de linha
Produtor executivo
Director de fotografia
Chefe de produção
Designer de produção
1st AD
Pós produção
Executive Post Producer
Post-production Producer
Editor
Assistant Editor
Colorização
Colorist
Color Producer
Auditivo
Audio Creative Director
Audio Producer
SFX / Sound Design
Engenheiro de áudio
Online / VFX
Flame Artist
Director of Animation
Post-production Producer
VFX Supervisor
Production Assistant
Lighter
Lighter
Lighter
Lighter
Lighter
Lighter
3D Animator
3D Animator
3D Animator
2D Supervisor
Compositing Lead
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
VFX Artist
VFX Artist
VFX Artist
Rigging
Rigging
Rigging
Technical Animation

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