Konradin Resa
Director criativo at DDB Group Germany
Berlin, Alemanha
TituloCheck it before it's removed - Naked Breasts on Facebook Against Breast Cancer
Agência
Campanha Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer.
Anunciante Pink Ribbon Inc.
Marca Pink Ribbon Germany
Data da primeira Transmissão/Publicação 2016 / 6
Sector Empresarial Segurança pública, saúde e higiene
História Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story.
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Director criativo
Director criativo
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Social Media Manager
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