Titulo | Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer |
Agência | DDB Group Germany |
Campanha | Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer. |
Anunciante | Pink Ribbon Inc. |
Marca | Pink Ribbon Germany |
Data da primeira Transmissão/Publicação | 2016 / 6 |
Sector Empresarial | Segurança pública, saúde e higiene |
História | Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Eric Schoeffler |
Director criativo | Myles Lord |
Director criativo | Tom Hauser |
Director criativo | Konradin Resa |
Director criativo | Nikolai Diepenbrock |
Redator | Edward Sedelius |
Redator | Taria Hocke |
Director de arte | Lilli Langenheim |
Director de arte | Isabella Jorgensen |
Director de arte | Marc Kaufholz |
Fotógrafo | Hannes Caspar |
Planeador | Tom Hormann |
Illustrator | Sebastian Hudert |
Social Media Manager | Philipp Ciba |
Art Buyer | behind the scenes GmbH, Berlin |
Client Services Director | David Barton |
Account Manager | Catrin Schmid |
Account Manager | Paul Dombek |
Account Manager | Nabila Korte |