JC Decaux - "Huge bills for advertising on Street View"

BBDO Belgium

BBDO Belgium Bruxelles, Bélgica

8338

Titulo	Huge bills for advertising on Street View
Agência	BBDO Belgium
Campanha	Huge Bills
Anunciante	JC Decaux
Marca	JC Decaux
Data da primeira Transmissão/Publicação	2014 / 6
Sector Empresarial	Serviços para empresas
História	Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan…
Problema	As everyone knows, JCDecaux billboards are visible on the streets… But they’re also visible on the streets of… Google Street View. All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool?
Tipo de Mídia	Case Study
Comprimento	114 seconds
Director de publicidade	Veerle Colin
Supervisor de conta	Isabel Peeters
Redator	Morgane Choppinet
Director de arte	Toon Vanpoucke
Director criativo	Arnaud Pitz
Director criativo	Sebastien De Valck