Darren Richardson
Global Executive Creative Director at VMLY&R
London, Reino Unido
TituloRepicturing Homeless
Agência
Campanha Repicturing Homeless
Anunciante Getty Images / Fiftyfifty
Marca Getty Images / fiftyfifty
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Publicidade e comunicação
História Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director de publicidade

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