Beck's - "The Becks CapCam"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Alemanha

9781

Titulo	The Becks CapCam
Agência	BBDO Group Germany
Campanha	The Beck's Cap Cam
Anunciante	Beck Brauerei
Marca	Beck's
Data da primeira Transmissão/Publicação	2016 / 6
Sector Empresarial	Cervejas, sidras
História	A tailormade camera lens on top of the cap of the Beck's pilsner bottle – the Beck's "CapCam".
Filosofia	As soon as the CapCam is pulled off the bottle, it is placed on the smartphone camera and enlarges the format to 360°, thus upstaging a mobile phone video by a considerable margin. The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media. The special edition is not available in stores. Beck’s Facebook fans will be able to win Capcams via Facebook.
Tipo de Mídia	Product Design/Development
Comprimento	66 seconds
Director de publicidade	Henner Höper
Director de publicidade	Susanne Koo
Director de publicidade	Valerie Schiek
Equipa criativa	Darren Richardson
Equipa criativa	Anno Thenenbach
Equipa criativa	Jörg Tavidde
Equipa criativa	Tobias von Aesch
Equipa criativa	Christian Sander
Equipa criativa	Ramón Scheffer
Música	Echofuchs
Produtora	CraftWork Duesseldorf
Produtor	Steffen Gentis
Produtor	Kai Thorarensen
Produtor	Kevin Krefta
Consultant	Holger Bengel
Consultant	Pascal Vrinssen
Consultant	Steffen Ott