Adrian Bosich
Managing Partner / Creative Founder at Airbag Productions, Melbourne
Melbourne, Austrália
TituloFor every Bachelor and Bachelorette
Agência
Campanha 'For every Bachelor and Bachelorette'
Anunciante Australian Equality Campaign
Marca Australian Equality Campaign
PostedFevereiro 2019
Sector Empresarial Instituições, organizações não governamentais
História With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following.
Tipo de Mídia Televisão e Cinema
Director criativo
Director criativo
Produtora Airbag
Realizador
Producer
Produtor da agência
Chief Creative Officer
Chief Executive Officer (CEO)
Equipa criativa
Director de contas
PR
Pós produção
Produtor de linha
Editorial Producer
Assistant Editor
Assistant Editor
Grade
Online Studio
Grade
Grade
Online Producer
Som

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