La Trobe University - "Living Landscapes"

Sick Dog Wolf Man

Sick Dog Wolf Man Melbourne, Austrália

Prêmios

7430

Marca: La Trobe University
País: Austrália

Anunciante: La Trobe University

Titulo	Living Landscapes
Agência	Sick Dog Wolf Man
Campanha	Living Landscapes
Anunciante	La Trobe University
Marca	La Trobe University
Data da primeira Transmissão/Publicação	2017 / 2
Sector Empresarial	Educação superior, Escolas
Filosofia	A new La Trobe University initiative via AIRBAG and SDWM, inspired by one of the world's most influential living artists currently featuring at the NGV in David Hockney: Current, will see a virtual forest of hand drawn digital trees and plants translated into a real-life forest, creating long-lasting benefits for the environment. Under the initiative, Living Landscapes, visitors to the NGV's Friday Nights program create their own personalised tree on an iPad using the colours and brush strokes inspired by David Hockney. They move their tablet over a scale replica of the University's 30-hectare Wildlife Sanctuary and digitally "plant" their creation within a growing virtual forest. For each of the estimated 4000 virtual plants created during the initiative, La Trobe will plant one within the Sanctuary, which was set up 50 years ago to protect local flora and fauna.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	120 seconds
Produtora	AIRBAG
Chief Marketing Officer (CMO)	Mark Engel
Director of Brand Marketing & Sponsorships	Julian Murphy
Campaign Manager	Annabel O'Neill
Social Media Manager	Felicity Cull
Operational Management	Vern Steele
Managing Partner	Adrian Bosich
Creative technologist	Steven Nicholson
Produtor	Nick Venn
Produtor	Johanna Rayner
Developer	Stephen Burns
Developer	Brad Hammond
Director criativo	James Orr
Director criativo	Elle Bullen
Design Director	Jake Turnbull
Diretor dos Negócios	Jarrick Lay
Social Strategy Director	Phoebe Bullen
PR Agency	Soda Communications
Managing Diretor	Chriss Mannix
Account Manager	Maddi Vantarakis