Georgia Dickinson
Freelance TV Producer at adam&eveDDB
London, Reino Unido
TituloMade that way 1
Agência
Campanha Made That Way
Anunciante Plusnet
Marca Plusnet
Data da primeira Transmissão/Publicação 2016 / 8
Sector Empresarial Fornecedores de serviços de internet (ISPs)
Filosofia The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation.
The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it. 
Problema Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots
Tipo de Mídia Viral
Comprimento
Empresa de design sonoro
Equipa criativa
Equipa criativa
Director criativo
Planeador
Director de contas
Produtor da agência
Produtora
Realizador
Producer
Production Manager
Director de fotografia
Editor
Editor
VFX Company
Pós produção
VFX Artist
Colorist

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