Titulo | Made that way 1 |
Agência | Accenture Song |
Campanha | Made That Way |
Anunciante | Plusnet |
Marca | Plusnet |
Data da primeira Transmissão/Publicação | 2016 / 8 |
Sector Empresarial | Fornecedores de serviços de internet (ISPs) |
Filosofia | The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it. |
Problema | Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots |
Tipo de Mídia | Viral |
Comprimento | |
Empresa de design sonoro | Grand Central Recording Studios |
Equipa criativa | Rob Donaldson |
Equipa criativa | Joe Dennett |
Director criativo | Dickie Connell |
Planeador | Matt Sadler |
Director de contas | Alex Guyan |
Produtor da agência | Georgia Dickinson |
Produtora | Kream |
Realizador | Damien O Donnell |
Producer | Paula Mackersey |
Production Manager | Francesca Resteghini |
Director de fotografia | Peter Robertson |
Editor | Tom O Falherty |
Editor | Jonah Maddox |
VFX Company | Kream |
Pós produção | Anne-Marie Downes |
VFX Artist | Beverley Wells |
Colorist | Scott Harris |