Titulo | StreetGuard |
Agência | Ogilvy Mexico |
Campanha | StreetGuard |
Anunciante | Tracking Systems de Mexico |
Marca | StreetGuard |
Data da primeira Transmissão/Publicação | 2018 / 5 |
Sector Empresarial | Outros |
Filosofia | Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour. Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women. That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it. This device does not affect the computers of the cars, nor the safety of them, because it is an independent system. |
Tipo de Mídia | Digital Installation |
Comprimento | |
Head of Client Services | Ricardo Bustamante Medina |
Account Manager | Erick Bustamante Vazquez |
Director de contas | Tim MacLehose |
Global Chief Creative Officer | Tham Khai Meng |
Chief Creative Officer | Cesar Agost Carreño |
Director executivo criativo | Jessica Apellaniz |
Director executivo criativo | Luciano D'Amelio |
Director criativo | David Espadas |
Director assistente criativo | Mario Carbajal |
Equipa criativa | Jorge Garcia |
Redator | Gabriel Ouriques |
Director de arte | Nestor Franco |
Director de arte | Carlos Bardales |
Chefe de produção | Omar Olivary |
Produtor da agência | Renata Floresmeyer |
Digital Director | Cristo Kalfopulos |
Creative technologist | Patrick Moss |
Produtora | Story |
Realizador | Monica G. Carter |
Produtor | Veronica Alvarado |
Digital Company | VR3 |
Post-production Producer | Lourdes Valencia |
Empresa de design sonoro | Machine Guns |