Jessica Apellaniz
V.P. Creative at Publicis Mexico, Mexico City
Mexico City, México
TituloStreetGuard
Agência
Campanha StreetGuard
Anunciante Tracking Systems de Mexico
Marca StreetGuard
Data da primeira Transmissão/Publicação 2018 / 5
Sector Empresarial Outros
Filosofia Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour.

Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women.

That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it.

This device does not affect the computers of the cars, nor the safety of them, because it is an independent system.
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