Donat Mg - "Briliant Digestion"

Pristop Communications

Pristop Communications Ljubljana, Eslovênia

Prêmios

2856

Marca: Donat Mg
País: Eslovênia

Anunciante: Medijski Partner D.O.O

Titulo	Briliant Digestion
Brief	Donat Mg is natural mineral water that aids digestion. To position it as a premium product, a digital campaign featured a video about a stolen gemstone. Watchers were invited to become detectives and help find the thief by sifting film footage of the suspects for clues. After 14 days of twists and turns, a final video revealed the thief. Thanks to Donat Mg, the mystery had been solved.
Agência	Pristop Communications
Campanha	Briliant Digestion
Anunciante	Medijski Partner D.O.O
Marca	Donat Mg
Posted	Novembro 2018
Sector Empresarial	Águas minerais, com e sem gás
História	Donat Mg is natural mineral water with laxative effect. Since its composition is unique and rare, we wanted to show it as a premium product, which helps with digestion. To do so, we launched a digital campaign, starting with a video about a stolen brilliant and invited users to become detectives and help us find the thief. To do so, they could get more info by watching 360° footage right before the robbery and each day got numerous new clues about the main suspects. The investigation started and users discussed about the possible motives of theft and various theories on social media. And after 14 days of twists and turns we introduced a TV/online video in which real thief was exposed and thanks to Donat Mg the mystery had been solved. Furthermore, the campaign concluded with background stories of other suspects, proving their innocence and ending open questions of everyone involved.
Tipo de Mídia	Viral
Director criativo	Blaž Vuk
Redator	Peter Zabret
Redator	Blaž Vuk
Director de arte	Matija Kocbek
Director de arte	Vida Igličar
Fotógrafo	Matic Kremžar
Produtora	Nora Production Group
Realizador	Toon Aerts
Produtor da agência	Damjana GrošElj
Designer gráfico	Vida Igličar
Designer gráfico	Matija Kocbek