Thai Health Promotion Foundation - "Duodenum Girl"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailândia

6244

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Thai Health Promotion Foundation
País: Tailândia

Anunciante: Thai Health Promotion Foundation

Titulo	Duodenum Girl
Agência	The Leo Burnett Group Thailand
Campanha	Go for more veggies
Anunciante	Thai Health Promotion Foundation
Marca	Thai Health Promotion Foundation
Posted	Agosto 2020
Sector Empresarial	Serviços governamentais de informação
História	Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Filosofia	Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Problema	The challenge is how to make the normal information get attention from the audience.
Resultado	Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Chief Creative Officer	Sompat Trisadikun
Director criativo	Nuwadee Ketruangroch
Director de arte	Smach Chotitat
Director de arte	Sompat Trisadikun
Redator	Sirikorn Rungrueangdechaphat
Account Management Director	Tida Vibulvanich
Account Manager	Veerin Lertsirimongkonkul
Produtor da agência	Sarawut Lertkittipaporn
Produtora	Mum films Co.
Realizador	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Produtor executivo	Pattarajitr Trakarnkate
Producer	Namon Suttikittibuth
Director de fotografia	Teerawat Thitikornwanich
Director de fotografia	Grip Limited
Pós produção	Rattana Leedamrongprasert
Editor	Dechmongkol Prasertsit
Colorist	Rattana Leedamrongprasert
Wardrobe	Kittisak Prasarndee
Casting	Grace Wiyasu
Pós produção	Namon Suttikittibuth
Produção de som	Mellow tunes