| Titulo | Mother’s Day |
| Agência | FP7/BEY |
| Campanha | Mother’s Day |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2018 / 3 |
| Sector Empresarial | Restaurantes e comida rápida |
| Filosofia | Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de arte | Pamela Karam |
| Director executivo criativo | Karim Kazan |
| Managing Diretor | Emile Atallah |
| Redator | Thomas Young |
| Director de arte | Mike Awad |
| Director de arte | Rosy Muallem |
| Executivo de contas | Petra Berbari |
| Head of Strategic Planning | Tahaab Rais |
| Diretor de Planejamento Estratégico | Carl Bou Abdallah |
| Account Director | Salim Fayed |
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