Tally Weijl - "Target"

BETC Etoile Rouge

BETC Etoile Rouge Pantin, França

8641

Marca: Tally Weijl
País: França

Anunciante: Tally Weijl

Titulo	Target
Titulo (língua original)	Cible
Agência	BETC Etoile Rouge
Campanha	Autumn Winter Campaign 2008/2009: The Tally Weijl Miss
Anunciante	Tally Weijl
Marca	Tally Weijl
Posted	Agosto 2008
Sector Empresarial	Vestuário
História	This visual features the faithful Miss Tally as an ultra-fashion circus. Her skills of dexterity are put to the test as pink plastic knives are thrown at their target for girly display of daring attitude.
História (língua original)	Ce visuel montre une Miss dun cirque ultra fashion. Son habileté et sa dextérité sont mises à lépreuve avec un jeu de lancer de couteaux en plastique rose.
Filosofia	The campaign is based on two visuals, both depicting playful enjoyment and a mischievous attitude that invite us to play along with Miss Tally in a very pulp fiction way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy playful above all else!
Filosofia (língua original)	Cette campagne se compose de deux visuels, les deux forts dune attitude joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally. Lattitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie Un jeu avant tout !
Tipo de Mídia	Poster
Mercado	Líbano, Emirados Árabes Unidos, Belarus, República Tcheca, Hungria, Lituânia, Polônia, Rússia, Eslováquia, Ucrânia, Serbia, Montenegro, Áustria, França, Alemanha, Irlanda, Países Baixos, Suíça, Bósnia-Herzegóvina, Bulgária, Croácia, Chipre, Grécia, Itália, Macedônia, Malta, Portugal, Eslovênia, Turquia
Director de publicidade	Tally Elfassi
Director de publicidade	Beat Gruering
Director de publicidade	Michele Haag
Director criativo	Safia Bouyahia
Redator	Caroline Cornu
Director de arte	Anne Vautier
Actor/celebridade	Julie Ordon
Fotógrafo	Bruno Dayan
Art Buyer	Jean‐Luc Chirio
Art Buyer	Dominique Mornet