Jean‐Luc Chirio
Art Buyer at Prodigious
Paris, França
TituloStar
Titulo (língua original)Etoile
Agência
Campanha Autumn Winter Campaign 2008/2009: The Tally Weijl Miss
Anunciante Tally Weijl
Marca Tally Weijl
PostedAgosto 2008
Sector Empresarial Vestuário
História This visual shows Miss Tally in the up-coming autumn fashions, manga-style sexy, stretched out on a star. And a star is born! The spectator can take part in the game by choosing the words she utters from her lips: “Love Me”, “Pick Me”, “Kiss Me”, “Try Me”.
História (língua original) Ce visuel montre Miss Tally faisant sa rentrée en tenue de manga sexy, allongée sur une étoile: une star est née! Le spectateur peut prendre part au jeu en choisissant les mots qui sortent de sa bouche : « Aime-moi » « Choisis-moi » « Embrasse-moi » « Essaie-moi ».
Filosofia The campaign is based on two visuals, both depicting playful enjoyment and a
mischievous attitude that invite us to play along with Miss Tally in a very “pulp fiction” way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy – playful above all else!
Filosofia (língua original) Cette campagne se compose de deux visuels, les deux forts d’une attitude
joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally.
L’attitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie – Un jeu avant tout !
Tipo de Mídia Poster
Mercado Líbano, Emirados Árabes Unidos, Belarus, República Tcheca, Hungria, Lituânia, Polônia, Rússia, Eslováquia, Ucrânia, Serbia, Montenegro, Áustria, França, Alemanha, Irlanda, Países Baixos, Suíça, Bósnia-Herzegóvina, Bulgária, Croácia, Chipre, Grécia, Itália, Macedônia, Malta, Portugal, Eslovênia, Turquia
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Director de publicidade
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