Barbie - "Limitless Potential with Clara Amfo and Milk Honeybees x Barbie"

Prettybird

Prettybird London, Reino Unido

5878

Marca: Barbie
País: Reino Unido

Anunciante: Mattel, Inc.

Titulo	Limitless Potential with Clara Amfo and Milk Honeybees x Barbie
Agência	Prettybird
Campanha	Limitless Potential
Anunciante	Mattel, Inc.
Marca	Barbie
Data da primeira Transmissão/Publicação	2021 / 3
Sector Empresarial	Brinquedos e jogos
História	The spot begins with a call to action from inspiring Milk Honey Bees founder Ebinehita Iyere, asking Clara how they can show Black girls how amazing they are; Clara knows just the team to help her spread the message. Five fantastic Black girls - Isis, Riley-Ann, Kenedy, Adunni and Bailey - cast through Looks Like Me Agency run by Selma Nicholls, catapult the spot into a high energy and heart-warming manifesto of affirmations.
Filosofia	Barbie, the worlds #1 global toy property*, teams up with Clara Amfo and London grassroots girl-focused project Milk Honey Bees, to create an empowering social film directed by PRETTYBIRD UK filmmaker Eloise King. The film celebrates girlhood and the limitless potential of girls. Research shows, starting at the age of five, many girls begin to develop limiting self-beliefs. This issue is called the “Dream Gap.” Early indicators suggest that for Black girls, the impact is even larger and this negative self-perception at a young age can be detrimental. To help combat this, Barbie tapped one of the UK’s leading broadcasters Clara Amfo – recently announced as a Barbie Role Model - along with London grassroots organisation Milk Honey Bees, and talented award-winning filmmaker Eloise King, to create a powerful film centering girls, and embodying Barbie’s 2021 International Women’s Day ‘Raise Your Voice’ campaign anthology, demonstrating to girls that ‘You Can Be Anything’. Director Eloise King has created an anthemic and emotionally driven film to support this initiative; the 60” and 30” social spots are a rallying cry to girls and women on why it’s important to stand up for yourself, your dreams and your beliefs, how you can build confidence, and how young girls can be empowered to believe in their potential. The spots show Clara Amfo as a positive role model who inspires children to believe in themselves and their voices. Clara Amfo
Tipo de Mídia	Viral
Comprimento	60 seconds
Online Editor & Post House	Electric Theatre Collective
Produtora	Prettybird
Director de publicidade	Scarlett Ward
Director de publicidade	Natasha Erlandson
Talento	Clara Amfo
Cast	Ebinehita Iyere
Cast	Kenedy McCallam-Martin
Cast	Riley-Ann Nicholls Murphy
Cast	Adunni Durosinmi-Etti
Cast	Isis Caletti
Artist	Bailey Walters-Lawrence
Founder Executive Producer	Juliette Larthe
Realizador	Eloise King
Writer	Laura Kirwan-Ashman
Head of New Business	Mia Powell
Produtor	Paulette Caletti
Production Manager	Benji Landman
Production	Yazz Anderson-Moore
Assistant Director	Steven Olugbenga Eniraiyetan
2nd AD	Jason Osborne
Director de fotografia	Joel Honeywell
Guarda-roupa/estilista	Leah Abbott
Hair	Isaac Poleon
Hair Assistant	Tyeesha Taylor-Scott
MUA	Sogol Razi
Director de arte	Joseph Bond
Director de arte	Jade Adeyemi
Location Manager	Bart O Sullivan
1st AC	Hopi Demattio
2nd AC	James Malamatinas
Sound Recordist	John Thorpe
Gaffer	Bernie Prentice
Electrician	Mike Casserly
Camera Trainee	James Groves
DIT	Mark Koslowski
Art Department Assistant	Sasa Thompson
Casting	Selma Nicholls
Casting Agency	Looks Like Me Casting
Editor	Anne Perri
Música	Asriel Hayes
Música	Madison Dorsett
Música	Henry Gross
Assistant Editor	Miles Watson
Editorial Producer	BEN TOMLIN
Empresa de produção	Work Editorial
Colorização	Luke Morrison
Post-production Producer	Oliver Whitworth
Post-production Producer	Claudia Carmichael
Sound Designer	Chad Raymond