BEN TOMLIN
Post-production Producer at Glassworks
Amsterdam, Países Baixos
TituloThe Resolution Translator
Agência
Campanha Best 2016 Ever
Anunciante Booking.com
Marca Booking.com
Data da primeira Transmissão/Publicação 2016
Sector Empresarial Agências de viagens e reservas online
Legenda Turn resolutions into reservations
Filosofia “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. 
Problema Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica? 
Tipo de Mídia Televisão e Cinema
Comprimento
Trilha sonora Epic Hunger Resolutions
Produtora
Chief Marketing Officer (CMO)
Head of Brand
Brand Communications Director
Digital Brand Director
Senior Brand Comms Manager
Senior Digital Brand Manager
Brand Specialist
Media Planning Director
Planejador de Mídia
Media Specialist
Head of Social Media
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Chefe de produção
Director of Interactive Production
Broadcast Producer
Interactive producer
Planeador estratégico
Communications Planner
Director de contas
Director de contas
Account Manager
Designer
Designer
Project Manager
Project Manager
Business Affairs
Produtora
Realizador
Director de fotografia
Produtor
Produtor executivo
Empresa de produção
Editor
Audiopost
Sound Designer
Sound Designer
Studio Producer
Produção musical
Pós produção
Flame Lead
Flame Artist
Flame Assistant
Grading/Online
Produtor

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