Coinsquare - "Do Digital Currency Right"

The Garden

The Garden Toronto, Canadá

4695

Marca: Coinsquare
País: Canadá

Anunciante: Coinsquare

Titulo	Do Digital Currency Right
Agência	The Garden
Campanha	Do Digital Currency Right
Anunciante	Coinsquare
Marca	Coinsquare
Data da primeira Transmissão/Publicação	2018 / 4
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Filosofia	A series of shady Internet figures are out to fleece unsuspecting victims in a humorous and visually appealing new spot promoting the digital currency trading platform Coinsquare. Directed by The Perlorian Brothers, the 30-second spot from Toronto-based creative agency The Garden imagines the world of digital currency trading as a seedy speakeasy. Viewers are led into a dimly lit space populated by a cast of online ne’er do-wells, including Nigerian princes and hoodie-clad hackers using voice disguisers – all of whom claim they can help novice digital currency investors. The spot concludes by recommending Coinsquare, accompanied by a super that reads “Invest with pros. Not cons.” There are more than 1,300 digital currencies worldwide, but growing interest in the space has led to consumer confusion about how it works and how to differentiate between legitimate and respected traders and scammers. Established in 2015, Coinsquare is one of Canada’s largest digital currency trading platforms, with more than 100,000 customers and one of the world’s most secure trading platforms. Earlier this year, the company announced that it had closed a $30 million funding round led by Canaccord Genuity Corp that will be used to fuel a global growth plan and diversification strategy aimed at making the platform more responsive to the needs of mainstream customers. The campaign from The Garden is among the first by a digital currency trading platform to target mainstream investors.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Edit Company	Rooster Post Production
Transfer Assistant	Alter Ego
Creative Director	Shane Ogilvie
Redator	Lindsay Eady
Redator	Jason Perdue
Redator	Kaidy Won
Director de arte	Rosalinda Graziano
Director de arte	Paul Riss
Estrategista	Sarah Phillips
Producer	Jen Mete
Project Manager	Jessica Lax
Produtora	Soft Citizen
Produtor executivo	Eva Preger
Director	The Perlorian Brothers
Director de fotografia	Pawel Pogorzelski
Line Producer	Andrew Sulliman
Production Designer	Jay Pooley
Editor	Michelle Czukar
Online Editor	The Vanity
Online Artist	Naveen Srivastava
Music Company	Pirate Group
Sound Engineer	Kyle Anderson
Director Music and Brands	Chris Tait
Colourist	Eric Whip