John Dobbyn
Senior Copywriter at Freelance
Greater New York City Area, Estados Unidos
TituloPost-It Brand Re-Branding
Marca Post-It Notes
Data da primeira Transmissão/Publicação
História GO AHEAD, (BLANK).
Post-It wanted a campaign featuring the unusual and unexpected ways people use their Notes. The campaign I submitted was a floating tag line, "Go Ahead, (Blank)." The blank could be inspire, create, start-over; anything that reflected the peccadilloes of worldwide Post-It users. The TV spots focused on that cheerful, can-do, creativity around the world.
Tipo de Mídia Televisão
Concept Provider / Copywriter

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