Victoria Conners-Bell
Executive Producer at AIRBAG
Melbourne, Austrália
TituloDirected From Memory/Made From Memory
Agência
Campanha Digital Puppetry
Anunciante Melbourne International Film Festival
Marca MIFF
Data da primeira Transmissão/Publicação 2016 / 7
Sector Empresarial Feiras, eventos e festivais
História
The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night.
Tipo de Mídia Case Study
Comprimento
Produtora
Managing Diretor
Chief Creative Officer
Director executivo criativo
Redator
Redator
Director de arte
Director de contas
Director de contas
Social Director
Director of Broadcast
Produtor da agência
Managing Partner
Realizador
Realizador
Director de fotografia
Produtor
Editor
Pós-produção
Colorist
Efeitos especiais
Produtor
Illustrator
Produção de som
Produção de som
Sound Designer
Audio Post Production
Compositor

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