Titulo | Directed From Memory/Made From Memory |
Agência | McCann Melbourne |
Campanha | Digital Puppetry |
Anunciante | Melbourne International Film Festival |
Marca | MIFF |
Data da primeira Transmissão/Publicação | 2016 / 7 |
Sector Empresarial | Feiras, eventos e festivais |
História | The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night. |
Tipo de Mídia | Case Study |
Comprimento | |
Produtora | AIRBAG |
Managing Diretor | Adrian Mills |
Chief Creative Officer | Pat Baron |
Director executivo criativo | Matt Lawson |
Redator | Chesney Payet |
Redator | Charles Baylis |
Director de arte | Corey Thorn |
Director de contas | Alex Haigh |
Director de contas | Emma Van Den Berg |
Social Director | Chris Baker |
Director of Broadcast | Victoria Conners-Bell |
Produtor da agência | Simone Greentree |
Managing Partner | Adrian Bosich |
Realizador | Stephen Mccallum |
Realizador | Keith Groves |
Director de fotografia | Adam Howden |
Produtor | Johanna Rayner |
Editor | Graeme Pereira |
Pós-produção | Nick Wright |
Colorist | Cj Dobson |
Efeitos especiais | Big Photographic |
Produtor | Alastair Coe |
Illustrator | Adrian Johnson |
Produção de som | Final Sound |
Produção de som | Triple R |
Sound Designer | Paul Shanahan |
Audio Post Production | Laura Hesse |
Compositor | Paul Shanahan |