Logi - "47 Seconds"

Publicis Middle East

Publicis Middle East Dubai, Emirados Árabes Unidos

Prêmios

9979

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Logi
País: Emirados Árabes Unidos

Anunciante: Logi Energy

Titulo	47 Seconds
Agência	Publicis Middle East
Campanha	The Right to Power
Anunciante	Logi Energy
Marca	Logi
Data da primeira Transmissão/Publicação	2022 / 7
Sector Empresarial	Instituições, organizações não governamentais
História	The daughter is a symbol for Lebanon, with her condition deteriorating progressively, with every electricity cut. The father is a symbol for the Lebanese people, screaming and pleading for help, with every electricity cut, but there no oneresponds, just like no one’s coming to Lebanon’s aid in the electricity crisis. The environment's design in the film transports viewers to a typical hospital in the most afflicted parts of Lebanon. The lights and the colours add to the bleakness of the reality being faced. The camera movement is slow and tedious - almost haunting. The lens feels like we are in the 70-80’s (Lebanon today). After revealing its purpose,the film directspeople to a website where they can know more about the initiative and sign a petition. The goal of the petition is to gain complete transparent access to updates on parliamentary discussions in the electrical sector, and to pressure the newly elected Lebanese parliament to solve the electricity crisis.
Filosofia	A new film from Lebanon by LOGI, Lebanon’s energy initiative encapsulates 47 seconds of helplessness, pain, uncertainty, desperation, loneliness and losing hope, for a much-needed cause. It’s a painful and genuine depiction of the reality faced by the Lebanese people who have been deprived of their right to power. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity and power cuts for 47 years, till date.
Tipo de Mídia	Interatividade
Comprimento	94 seconds
Mercado	Líbano
Trilha sonora	Descent
Mais Informações	therighttopower.com
Produtora	Prodigious MEA
Chief Executive Officer (CEO)	Bassel Kakish
Chief Strategy Officer	Tahaab Rais
Chief Executive Officer (CEO)	Sami Saleh
Realizador	Tahaab Rais
Script Writer	Tahaab Rais
Conceito	Tahaab Rais
Director de fotografia	Aeyaz
Chief Creative Officer	Sébastien Boutebel
Equipa criativa	Karim Kazan
Producer	Naji Bechara
Producer	Ralph Matar
Producer	Myriam Wardeh
Producer	Nour Helou
Pós produção	Optix
Pós produção	Nayla Chacra
Pós produção	Thalia Trad
Pós produção	Eddy Farah
Assistant Director	Remy Haddad
Editor	Neda Zag
Empresa de produção	Cold-Cutz
Grade	LZRD
Colorist	Karim Mira
Música	Joe Dickinson
Empresa de design sonoro	Mango Jam Studios
Empresa de design sonoro	Achint
Sound Designer	Wilbur D'Costa
Grip	Bob Touma
Gaffer	Sohail Iftikhar
Focus Puller	Roger Schram