Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Emirados Árabes Unidos
TituloA World We Deserve
Agência
Campanha A World We Deserve
Anunciante Landmark Group
Marca Babyshop
Data da primeira Transmissão/Publicação 2020 / 4
Sector Empresarial Compras online e comércio electrónico
História amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories.
Tipo de Mídia Viral
Comprimento
Realizador
Head of Strategy
Produtor da agência
Editor
Colorist
Regional Creative Director
Regional Creative Director
Redator
Director de arte
Director criativo
Director executivo criativo
Redator
Director de arte
Director criativo
Group Account Director
Cantor
Songwriter
Compositor
Retocador digital
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Produtora

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