Ibn El Leil (Son of the Night) Deluxe Edition - "Roman: An Ode to Arab Feminism - Music Video"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirados Árabes Unidos

4139

Titulo	Roman: An Ode to Arab Feminism - Music Video
Brief	Mashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Agência	FP7/DXB - McCann Worldgroup
Campanha	Roman: An Ode to Arab Feminism
Anunciante	Mashrou' Leila
Marca	Ibn El Leil (Son of the Night) Deluxe Edition
Posted	Novembro 2018
Sector Empresarial	Discos, CDs, DVDs e vídeos
História	Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon.
Tipo de Mídia	Viral
Director criativo	Jessy Moussallem
Produtora	Clandestino Films
Realizador	Jessy Moussallem
Produtor	Wissam Smayra
Produtor	Ray Barakat
Produtor	Katie Dolan
Managing Diretor	Emile Atallah
Director executivo criativo	Karim Kazan
Head of Strategy	Tahaab Rais
Estrategista	Carl Bou Abdallah
Associate Strategy Director	Anna Sadykova