Ookla - "Twitterference"

FP7/BAH

FP7/BAH Manama, Bahrein

7760

Titulo	Twitterference
Agência	FP7/BAH
Campanha	Twitterference
Anunciante	Batelco
Marca	Ookla
Data da primeira Transmissão/Publicação	2016 / 7
Sector Empresarial	Outros serviços online
História	Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral.
Tipo de Mídia	Viral
Comprimento	135 seconds
Managing Diretor	Ehab Lori
Director criativo	Amit Kapoor
Director of Consumer Marketing	Umar Achraf
Director de arte	John Fayek
Redator	Amit Kapoor
Redator	Umar Achraf
Redator	Clive Nigel Pereira
Director de contas	Mohamed Sabra
Executivo de contas	Heba Yousafali
Media Manager	Noha Alaa
Diretor de Planejamento Estratégico	Tahaab Rais
Creative Strategy	Tahaab Rais
Marketing Communications Senior Manager	Abdulla Abuidrees