Titulo | Unspoken |
Agência | McCann Health |
Campanha | Unspoken |
Anunciante | The Lighthouse Centre for Well-Being |
Marca | The Lighthouse Centre for Well-Being |
Data da primeira Transmissão/Publicação | 2019 / 2 |
Sector Empresarial | Instituições, organizações não governamentais |
Filosofia | Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there’s not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. Now, workplace-related mental health is a primary issue affecting people. Long working hours. Financial pressures. Lack of work-life balance. Lack of physical activity. Social pressures. 60% of UAE employees who identified as stressed, described their offices and employment as the main cause. The unique structure of the workforce in the UAE with over 80% expats, living away from home, is also a factor. Now, the region isn’t a place where uncomfortable topics like mental health are not discussed openly. Any issues relating to mental health are seen as a weakness and shameful, especially in the workplace. Having these types of conversations openly is incredibly difficult. With life being tough, leaving those who are struggling with stress, depression and anxiety to feel confused, overwhelmed and alone. The feelings and the emotions that they’d want to express to those around them including their employers, often remain ‘unspoken’. Truth is, sharing one’s feelings, as tough as it can be, does help. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE. |
Problema | Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there’s not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. Now, workplace-related mental health is a primary issue affecting people. Long working hours. Financial pressures. Lack of work-life balance. Lack of physical activity. Social pressures. 60% of UAE employees who identified as stressed, described their offices and employment as the main cause. The unique structure of the workforce in the UAE with over 80% expats, living away from home, is also a factor. Now, the region isn’t a place where uncomfortable topics like mental health are not discussed openly. Any issues relating to mental health are seen as a weakness and shameful, especially in the workplace. Having these types of conversations openly is incredibly difficult. With life being tough, leaving those who are struggling with stress, depression and anxiety to feel confused, overwhelmed and alone. The feelings and the emotions that they’d want to express to those around them including their employers, often remain ‘unspoken’. Truth is, sharing one’s feelings, as tough as it can be, does help. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE. |
Tipo de Mídia | Branded Book |
Comprimento | |
Creative Agency | FP7/DXB - McCann Worldgroup |
General Manager | Karen Kamel |
Head of Strategy | Tahaab Rais |
Director criativo | Robert Gibbs |
Head of Design | Haneen Chaarawi |
Director de arte | Vicky Kriplani |
Account Manager | Zainab Mustafa |
Designer gráfico | Kurt Daley |
Creative Manager | Kara Marie Guingona |
Creative Art | Asif Khan |